Korbond Rebrand

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Korbond Re-branding

There are exciting times ahead for Korbond Industries and their customers as the company launches their re-branded packaging at the Craft Hobby & Stitch International trade show at the NEC 20-22 Feb 2011.Korbond new packaging

The evolution and modernisation of the new Korbond branding stems from an inherent company vision to continually innovate their offering. The new branding and packaging delivers a softer design as a strategy to ensure that the Korbond haberdashery and clothes care range appeals to a wide audience across multiple sectors.

Stuart Caller, Korbond Sales & Marketing Manager stated “We are delighted with the new branding and the packaging design, it is very important to continually innovate and modernise your product offering. I feel that the steps we have taken with the new design reinforce our position within the marketplace as the leading ‘Care & Repair’ brand.”  

From February 2011 we can expect to see a greater impact from the brand at store level with improved in store theatre and category communication. Consumers will be able to navigate the fixture and range easier and there will be an enhanced accuracy as the merchandising and maintenance of the range becomes easier.  Korbond can be puchased in the major supermarkets including Sainsburys, Tesco and Asda.

Korbond will be giving us a taste of what’s to come at the up-coming Craft Hobby & Stitch International trade show at the NEC 20-22 Feb 2011, so pop along to their booth D24.

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